Painting can be a big ordeal. CIL Premium makes it easier because it’s paint and primer in one, at a really small price. So we developed a little campaign to show that it’s easy to get a beautiful looking space on a small budget.

How do you get non-jewish people interested in a festival that only features Jewish film? You remind them that some of the most celebrated and successful filmmakers are Jewish: Spielberg, Coen Brothers, Woody Allen...It's what they do best.

What’s in a name? A lot, when you’re launching a new brand. Vancouver Island Ferry Company was creating a new ferry line connecting people between Vancouver and Nanaimo. They wanted a brand with a friendly vibe, that’s all about easy connections - between places and people.

Say hi to hullo. Part hello, part hull of a boat and all fun. Props to the gang at Zulu who brought the name and brand to life.

How do you get men interested in facial cleaner, when they’re fine with just using a bar of soap? You remind them that washing their face with the same soap they use on their body (including their private parts), is gross.

So let me get this straight. You need to launch a low-sodium line of side dishes with a delicious shot of the product at the beginning of the video, plus bite and smile shots, a happy family sitting together at the table and you want to make it fun and interesting?

Okay.  

The Subaru XV Crosstrek has the ruggedness of an SUV, and the smooth ride and handling of a car. Pretty much like every crossover out there. We just showed a more compelling way to tell that story. 

A campaign for erectile dysfunction medication, where parents are keeping their kids busy, so they can get "busy".

A campaign to promote an exhibit at the Royal Ontario Museum, entitled Feathered Dinosaurs and the Origin of Flight.

A financial plan based solely on RRSPs isn't a complete financial plan. Investors Group needed to communicate this during the busy RRSP season when people are inundated with financial ads. So we took a less expected approach.

When the NHL went into lockout mode, Canadians were pretty bummed. We found the upside to the situation: Less time watching hockey, means more time in the bedroom. 

We could have talked about treads blocks, steel ply, sipes and grooves, but how about just showing how Michelin tires make you feel. Nice and secure.

Poker Wingman is an online instructional tool that helps you win at poker, so you won't have to rely on luck as much.

We are a nation glued to our screens. Netflix, bad reality shows and a myriad of sports channels all on demand. Screen time is at an all-time high, and it comes at the expense experiencing more important things - like what this great country has to offer.  

While other vehicles were talking cup holders and horsepower, we decided that the brand could stand for something more. A call to action to get off our asses, and enjoy the great outdoors. 

Every time you give blood, 3 lives are saved.